Nautilus International, Inc., announced today the official United States launch of GreenCard™ Energy Drink to challenge market leader Red Bull. GreenCard is an all natural, long-lasting energy drink that promotes clarity, vigor and vitality. GreenCard is great-tasting and lightly carbonated, this scientific based formula increases performance, endurance, and concentration, boosts energy and keeps you up without the crash, so common in energy drinks. Nothing compares to GreenCard if you are looking for an ultra stimulating long-lasting energy drink. No bull. In an independent taste test, consumers preferred GreenCard over Red Bull. GreenCard Energy Drink was preferred in sweetness, aftertaste and color. GreenCard Energy Drink is set to retail for about half the price of a can of Red Bull, which has proved to be a runaway success in bars and convenience stores.
Unlike the Red Bull Company, who has spent millions of pesos on advertising, GreenCard Energy Drink is adopting a novel grassroots advertising campaign that includes sponsoring Ranchera and Mariachi musical concerts along with a public relations campaign targeting the Xoloitzcuintles Soccer club fans in Tijuana, Mexico. The Hispanic population in the United States has reached over sixty million. GreenCard's tagline: "Papers, we don't need no stinkin' papers" that is a clear play on the famous line from the film; The Treasure of the Sierra Madre, admitted Richard H. Davis, President and Chief Executive Officer of Nautilus International, Inc., “A few years ago, the American Dairy Association’s ‘Got Milk?’ television commercial was aired on the NBCUniversal Telemundo Television Network, but they got it wrong and translated their tagline into "Are You Lactating?’”, noted Davis. “Mexicans and Mexican-Americans have been largely portrayed in the popular media through degrading stereotypes, however promoting our brand “GreenCard” is a fun way to proactively change the narrative.” said Davis.
About Nautilus International, Inc.
Nautilus International, Inc., is a beverage marketing firm located in Beverly Hills, California, with the intent of accelerating the growth of the Company’s flagship e-drink “GreenCard”. Nautilus is engaged in the private label bottled water industry. Their product brands are both licensed and developed in-house, for private label store brands or co-brands which are bottled at strategic locations throughout the United States, Canada and Europe.
† These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
