According to the news report, the removal of cartoon characters from cereal boxes is part of the new Official Mexican Standard NOM-051-SCFI/SSA-2010 general labeling specifications for prepackaged food and non-alcoholic beverages. The specs were issued by the Secretariats of Health and Economy department, in compliance with PROFECO, Office of the Federal Prosecutor for the Consumer. The provision applies to products' packaging depicting one or more (octagon-shaped) warning labels: excess sugar, excess fat, excess sodium, excess calories, and excess saturated fat.

 According to the news report, the removal of cartoon characters from cereal boxes is part of the new Official Mexican Standard NOM-051-SCFI/SSA-2010 general labeling specifications for prepackaged food and non-alcoholic beverages. The specs were issued by the Secretariats of Health and Economy department, in compliance with PROFECO, Office of the Federal Prosecutor for the Consumer. The provision applies to products' packaging depicting one or more (octagon-shaped) warning labels: excess sugar, excess fat, excess sodium, excess calories, and excess saturated fat.